Managing Brand Equity David Aaker PDF 6a5d20360

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Managing Brand Equity PDF

by David A. Aaker : Managing Brand Equity

ISBN : #0029001013 | Date : 1991-09-09

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PDF-fde02 | In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands… Managing Brand Equity

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[Pub.75IOa] Managing Brand Equity PDF | by David A. Aaker

Managing Brand Equity by by David A. Aaker

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